Audience / [concept x (form + content)] = brand communication.

However you wish to theorise it, or build processes around it, effective communication involves creativity and only exists in the work. Without creativity your brand will be no different to your competitors, no one will notice it, and no one will care about it.

Whether your brief is for a brochure, website, mailer, video or whatever, it doesn’t matter. What matters is that your brand communication is exemplary, just like these case studies...